content strategy / UX Writing / email automation

Email nurture campaign to welcome new subscribers

Challenge

The University of Chicago Harris School of Public Policy wanted a way to keep new email subscribers warm and engaged. At the time, the school’s only consistent communication was a monthly newsletter about the latest policy research.

Solution

Caleb developed a welcome campaign that introduces new email subscribers to programming, stories, and impact across the organization. For 10 weeks, new subscribers receive a weekly email highlighting one thing about the school.

See all 10 emails below.

results

  • New email subscribers will be kept warm and engaged, primed for solicitations to donate time and money
  • The campaign will provide data on which stories resonate with readers, allowing opportunities to personalize content and optimize the campaign

Note: Unfortunately, the email campaign is not active due to circumstances outside of Caleb’s control.

skills required

  • Content strategy
  • UX writing
  • Email marketing
  • Email automation

The 10-week welcome campaign

Week 1: Hello from Harris

Week 2: What’s in the Harris policymaking toolkit?

Week 3: How to make an impact with the Harris policymaking toolkit

Week 4: Why are we always talking about data?

Week 5: The unique value of Harris and the University of Chicago

Week 6: Real-world impact by our centers & institutes

Week 7: Credential Programs: 1 to 8 week non-degree programs

Week 8: What is policy, exactly?

Week 9: The power of mentorship at Harris

Week 10: Our latest Career Outcomes Report

See Caleb’s other projects