content strategy / UX Writing / email automation
Email nurture campaign to welcome new subscribers
The University of Chicago Harris School of Public Policy wanted a way to keep new email subscribers warm and engaged. At the time, the school’s only consistent communication was a monthly newsletter about the latest policy research.
Caleb developed a welcome campaign that introduces new email subscribers to programming, stories, and impact across the organization. For 10 weeks, new subscribers receive a weekly email highlighting one thing about the school.
See all 10 emails below.
- New email subscribers will be kept warm and engaged, primed for solicitations to donate time and money
- The campaign will provide data on which stories resonate with readers, allowing opportunities to personalize content and optimize the campaign
- Content strategy
- UX writing
- Email marketing
- Email automation
The 10-week welcome campaign
Week 1: Hello from Harris
Week 8: What is policy, exactly?
Week 10: Our latest Career Outcomes Report
See Caleb’s other projects