Projects

See how Caleb has helped organizations create impactful, easy-to-use online experiences.

an illustrated pencil and piece of paper on a green background

One micro copy change increased conversions by 20%

an illustrated computer screen with purple mountains and blue sky sits above a green background

Website redesign for ART WORKS Projects

an illustrated envelope on a green background

Software tutorials

an illustrated pencil and piece of paper on a green background

Compelling web copy on a policy page

an illustrated envelope on a green background

Email nurture campaign to welcome new subscribers

an illustrated pencil and piece of paper on a green background

Redesigned information architecture & site menu

an illustrated blue wheelchair-riding icon leaning forward in motion

Accessibility work improved score by 22% in 6 months

an illustrated computer screen with purple mountains and blue sky sits above a green background

Website redesign for the University of Illinois Chicago

an illustrated blue wheelchair-riding icon leaning forward in motion

Screen reader text